Creative Café
Problem: Many students fear going to Creative Café because they've heard that the critiques they will receive, while fair, will be brutal.
Solution: Create a mock guidebook for students to use while navigating the 5 stages of grief due to scrapping several campaign ideas after Creative Café.
Professor Edward Boches: "Even if you don't end up producing this, you should definitely keep it for your modeling portfolio." (Thanks, Boches.)
Creative Partner + Photographer: Tyler Adams