NeilMed NasaFlo

Problem: Not enough consumers are familiar with what a Neti Pot looks like, or what you do with it.

Solution: Cheekily acknowledge the slightly risqué design of the NeilMed NasaFlo pot, while instructing users how to properly use it.

Copywriter: Colette Smith

Out of Home

Promo video for the NeilMed Neti Pot, to be posted on Facebook, Twitter, Instagram, and Youtube. Go up to people in public, à la Billy On The Street, show them the Neti Pot, and ask them what it does. If they are way off, we can give them vague, strange hints like “it goes in your nose,” or, “it’s an irrigation device.” Capture crazy reactions and answers and show which people are unfamiliar, which are skeptical, and which have already been converted.